Now that you understand why you need a business plan and you've
spent some time doing your homework gathering the information you need to
create one, it's time to roll up your sleeves and get everything down on paper.
The following pages will describe in detail the seven essential sections of a
business plan: what you should include, what you shouldn't include, how to work
the numbers and additional resources you can turn to for help. With that in
mind.
Within the overall outline of the business plan, the executive
summary will follow the title page. The summary should tell the reader/investor
what you want. This is very important. Clearly state what you're asking for in
the summary.
The business description usually begins with a short description
of the industry. When describing the industry, discuss the present outlook as
well as future possibilities. You should also provide information on all the
various markets within the industry, including any new products or developments
that will benefit or adversely affect your business.
Market method
Market strategies are the result of a meticulous market analysis.
A market analysis forces the entrepreneur to become familiar with all aspects
of the market so that the target market can be defined and the company can be
positioned in order to garner its share of sales.
The purpose of the competitive analysis is to determine the
strengths and weaknesses of the competitors within your market, strategies that
will provide you with a distinct advantage, the barriers that can be developed
in order to prevent competition from entering your market, and any weaknesses
that can be exploited within the product development cycle.
The purpose of the design and development plan section is to
provide investors with a description of the product's design, chart its
development within the context of production, marketing and the company itself,
and create a development budget that will enable the company to reach its
goals.
The operations and management plan is designed to describe just
how the business functions on a continuing basis. The operations plan will
highlight the logistics of the organization such as the various responsibilities
of the management team, the tasks assigned to each division within the company,
and capital and expense requirements related to the operations of the business.
Financial data is always at the back of the business plan, but
that doesn't mean it's any less important than up-front material such as the
business concept and the management team.
No comments:
Post a Comment